One of the popular brands in the music instrument industry
is Roland, it is from Roland Cooperation. The company is a Japanese
manufacturer that specialize their product on electronic music instrument,
electronic software of music, and its equipment. The founder of this company is
Ikutaro Kekehashi in the year of 1972. The Roland cooperation was known as the
great company in synthesizers, drum machines, and other manufactures of
electrical instrument. This brand was very popular since its beginning.
Under the Roland Cooperation, there are some brand names
which is created to produce a certain or different niche of market.
- Roland itself is a brand used specialized on the digital or electrical music instruments like drum machine, synthesizer, amplifier, DJ gear, and other digital products.
- BOSS is used specialized in the guitar instruments like effect unit, guitar recording tools, pedals, etc.
- Edirol was the system of video editing and presentation. It was also used in audio recorder.
- Cakewalk is a brand which concern in music software in a long term by Roland.
- Rodgers which was founded in 1958 was concern in the organ company.
- Roland DG is producing the computerized plotters, the cutters of vinyl, and printers for the production in commercial.
Nowadays, Roland is
still the popular brand in the world. The production of TR-808 was forerunner of
Roland success in the music industry.
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